Precincts and Prospects in the Use of Focus Groups in Social and Behavioral Science Research

Over the past few years, the focus group method has assumed a very important role as a method for collecting qualitative data in social and behavioural science research. This article elucidates theoretical and practical problems and prospects associated with the use of focus groups as a qualitative research method in social and behavioural science research. The core uses of focus groups in social and behavioural science research are discussed. In addition, the strengths and limitations of employing focus groups in social and behavioural science research are elucidated. Furthermore, the article discusses practical recommendations for strengthening the focus group method in social and behavioural science research.